The world is at the beginning of a digital revolution and Zojak World Wide is at the forefront of this industry. The digital industry is a burgeoning market. Digital music sales have seen great growth and are projected to double and or triple annually. Statistics show that digital downloads by consumers are becoming the more favorable way of purchasing music. As the digital world continues to grow so will its consumer base. Digital music sales are predicted to make up twenty-five percent of sales by 2010. Sales of CDs fell by twenty-three percent from 2000 through 2006, and the fallout continues. In the US, Britain, and Japan, digital sales were close to filling the gap left behind by falling CD sales last year. This balancing out, which is called the industry's "holy grail," could occur in 10-12 markets during 2007. In the US, new mobile music services and the surging popularity of ring backs will fuel digital distribution to mobile phones. In 2006 the United States spent an estimated 2 billion dollars on line or through mobile phones.
In Japan around 90% of digital music sales are accounted for by mobile purchases. This market is one of the stronger worldwide in sales of reggae music. Although they may not be able to understand the words, it is often the image, mood, style, and culture of the music that appeals to the Japanese.
Japan is the second largest music-buying market in the world next to the USA and represents about twenty percent of total worldwide sales. The Japanese love reggae music because of its catchy beats. This is why many Jamaican record labels choose to release albums in Japan before being released in other countries.
Sources:
www.iht.com
www.ifpi.org
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